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The cold open involves Danny and Ted coming into Mr. Ernst’s office for a meeting, which, after a bit of banter regarding his previous (horrible) advertising idea, he finally gets to the purpose of:

Ted says it’s a man on a pig, but Mr. Ernst, upset, insists it’s a horse. His plan is to create an ad in the desert for the ranch, inspired by desert drawings in Peru that people fly in from all over the world to see, viewable from the air. He also blatantly talks about bribing the pilots to call the passengers’ attention to the ad.

Danny, probably in jest, suggests making it big enough to see from the space shuttle, and Ted can’t take it anymore:

Mr. Ernst, however, seriously considers it. He even recruits Danny to work together with him on it. Danny isn’t pleased, and Ted feigns disappointment. Mr. Ernst says they’ll get started right after breakfast.